Event Details

Road to Commercialization 2019: Customer Discovery & Validation to the Term Sheet: Lessons Learned



Can certain value propositions kill your business? How well do you really know your target end-user market and stakeholders, their buy-in motivations and behavior? Why do investors, federal SBIR/STTR grant proposal reviewers, and prospective business partners pay so much attention to HOW your commercialization plan and its business model were conceived?

Why do many investors view business plans as obsolete and a waste of time? How do they evaluate you without it? As a founder, your “Hero’s Journey” will be fraught with numerous challenges and barriers, including uncertainty, fear and doubt regarding how you are being viewed as both an investment and partner prospect. This workshop (4TH in a Four-Part Series) will help you determine, verify and manage the right course for your start-up from customer discovery, validation and development through consummation of a favorable term sheet. Understanding and responding properly to multiple stakeholder needs from conception to commercialization can raise your odds of being funded and building a scalable, sustainable company.In this workshop, you will learn how to:

  •   Discover and generate the right business models critical to your venture start-up’s success
  •   Recognize and respond to market and investor buy-in behavior; activate decision-making motivators
  •   Validate stakeholder and customer end-user requirements before cash investment & launch
  •   Form distinguishable value propositions for multiple stakeholders possessing disparate needs
  •   Develop key market relationships, sales channels, revenue model, & business partnerships
  •   Influence strategic investors, corporate venture capital, and business alliances as capital sources presenting different requirements

Who Should Attend: Venture start-up founders, researchers, principal investigators,CEO’s, CSO/CTO’s, and other senior scientific/technical staff who intend to apply for federal, Phase I and II SBIR or STTR funds, foundation grants, recruit investment seed capital, and develop productive business alliances.

DATE AND TIME: Thursday, June 13 2019 from 1:00 p.m. to 4:00 p.m.

LOCATION: Joan B. Kroc Institute for Peace and Justice, Room A
5998 Alcala Park, San Diego,CA 92110

COST: $0



We are sorry but registration for this event is now closed.

Please contact us if you would like to know if spaces are still available.